15 Effective Ways to Generate Leads in the Real estate Business

Editorial Team
March 2, 2022
15 Effective Ways to Generate Leads in the Real estate Business

Table Of Content


For the Real Estate businesses seeking to generate buyer leads, modern marketing techniques, including the use of email, automation, social media, inbound marketing, pay-per-click (PPC), and search engine optimization (SEO), can be used in more cost-effective ways than traditional lead generation tactics such as cold calling or networking.

Lead generation involves opening doors with people who are a good fit for your product or service, paving the way for a business opportunity now or in the future. Lead generation involves using a variety of strategies and tactics to reach out to people who are potential buyers of a product or service, opening the door to business opportunities. 

Traditional lead generation using offline techniques—cold calling, networking, direct mail, and referral networks—is still important, but modern lead generation can also include online techniques including email marketing, social media marketing, search engine optimization (SEO), pay-per-click (PPC), and other techniques.

Digital Transformation in Lead Generation

As a business, it is important that the Lead Generation be at the forefront of any digital marketing campaign you undertake, and that you completely understand what lead generation is in terms of digital marketing. 

The digital era has transformed the way businesses conduct their marketing efforts. To reach customers today, it is no longer necessary to take out a newspaper advertisement or launch a flyer campaign and knock on doors. Instead, businesses can focus on their potential customers and research their habits by using various analytics software. 

These tools let a business see how customers interact with the business's website and make changes to increase conversions and sales. A bit like using an x-ray machine on data, businesses can choose who to target when to hit them, and how – and then execute campaigns with extreme precision. 

Using this strategy, a business can reverse-engineer its brand's marketing campaign with its end goal being the customer finding the company's product or service. Businesses must keep up with this new reality to develop their online marketing strategies for lead generation through social media and search engine marketing (SEM).

Lead generation means the process of identifying potential customers and convincing them the benefits of your product or service. Throughout the past one hundred years, there have been a wide variety of methods to reach these prospective consumers, from using mass media like newspapers and radio in the early 1900s to integrating new technologies in marketing plans today. 

Digital transformation and rising marketing technology have led to increased lead generation for businesses. For this article, we contacted several lead generation experts to gain their input on the importance and practical tips for businesses to follow in order to create fruitful lead generation plans.      

Real Estate Lead Generation Ideas that work in 2022

The real estate lead generation market is changing constantly. Today's best practices may be useless tomorrow, so many agents stay on top of the trends by experimenting with new strategies and implementing in-depth research. 

To help you keep pace, we've compiled 15 experimental strategies other agents are using and more than 30 deep-dive articles on the topic. This list should keep your phone ringing off the hook through 2022 and beyond.

Learn How to Prospect on LinkedIn

Are you trying to prospect on Facebook and Instagram, or are you trying to prospect smarter? Use the platform designed for professional networking to get better leads this year.

LinkedIn is where professionals go for business—not cute kitten videos. Learning how to prospect on LinkedIn will help you get ahead of the other agents. 

“If you want to get better leads this year, then learning how to prospect on LinkedIn will help. It puts you in front of your target market when and where they expect to talk business instead of wasting time in leisure and relax.”

Build a Brand That Generates Leads While You Sleep

To generate leads, build a compelling and memorable brand. Personal branding can be defined as how people perceive you, both while you are in the room and without you being in the room. 

Over time, you can use your personal brand to attract prospective homebuyers or sellers by making consistent deposits into it. 

Want to learn how to build a brand that can generate leads while you sleep? Check out Ryan Serhant’s Ultimate Personal Brand Course for Real Estate Agents.

Learn to Scale Your Lead Generation With a Smart Contact Management System

Getting started in real estate can be the hardest part. Unless you're familiar with investing, you'll face steep learning curves. Learn from my mistakes. I successfully scaled a national franchise but our business fell apart in the recession. We were all overworked and understaffed - it was unsustainable, not to mention unsustainable for us as employees. - says Sean Moudry, Real Estate Coach, Speaker & Author.

Luckily, now we have ContactBook, which allows us to manage leads and clients more effectively by streamlining all aspects of the real estate sales process. You can group leads together and assign them to agents to ensure your top priority leads get their needs attended to immediately, so you can focus on closing deals.

Learn more about ContactBook here. 

Meet Your Top 50 Contacts in Person Once per Quarter

Amanda R. DiSilvestro, Janson Media’s Marketing Director, shares: “Lead generation is about personal connections. We create our Top 50 program, which names the top people in our network who have the greatest potential to bring in one piece of business. From there, we meet with our contacts once a quarter face-to-face to learn more about their lives and develop a deeper relationship with them. We also host exclusive parties and events, which we invite our Top 50 to, including movie nights, parties, etc.”

Build Local Connections That Lead to the Best Referrals

Agent referrals are the best way to find new clients, according to most agents. However, finding quality referrals is challenging for newer agents. Agents who want to build a referral network need to look no further than Parkbench.

Parkbench is a hyper-local referral website that gives agents a way to generate referrals from local businesses and influencers. They build you a website that you can use to send out targeted pitches and follow up with businesses who are interested. 

Parkbench offers training on how to build rapport, tell compelling stories and get customers to recommend you. The only catch? Your agent area is limited when they launch a new site, so you might want to act fast.

Make a Plan & Work the Holidays

Acme Realty founder Courtney Poulos suggests that new agents utilize the following tactics when working during the holidays. 

Acme’s take on this “My advice is]\ to use the fact that you are present and available during the holiday season as the dominant messaging in your marketing,” says Poulos. “If you have listings that you are going to be showing during the holidays, you could also try a holiday-themed broker’s open with spiced cider at your Sunday open house, have a jazz musician playing holiday music. If a property has been on the market for an extended amount of time, consider refreshing the marketing materials by taking new pictures of the property with some holiday decorations. You can also use these images in your social media posts.”

Video Content – Best Way To Generate Real Estate Leads For Free

Video has become a successful tool for realtors. In fact, video has proven to be the best strategy in converting prospects into actual customers. Showing off your property’s best features using video content is a great way to capture your prospective client's attention and pique their interest. 

Video content helps you show clients your property before it’s on the market. It also helps you connect with your buyers and generate more leads. 

Video content, when strategically placed on social media sites, can actually improve your exposure, making your home far more visible to a greater number of prospective buyers. In fact, video helps convert 33% of leads, increase website traffic and create higher customer interest.

Search Engine Optimization (SEO)

As the world moves increasingly toward digital marketing, SEO is one of the best ways to obtain free real estate leads. The right SEO strategy can flood you with great fresh leads. 

To do this well, identify a keyword that will attract your target customer base and use it consistently throughout your content. Achieving a top place on the first page of search results requires high-quality content, but if you level up your SEO game, then you’re giving yourself a better chance at generating more high-quality leads for your business.

Website Optimization

If optimized correctly, your website can be a foundation stone for generating leads for free. Your website allows you to showcase your specialities, share testimonials from your satisfied customers, and provide value to your TG. 

One of the best ways to generate leads for free could also backfire if not done optimally. Always remember that your website is not the place to show off your greatness in detail, so focus on how you’ll add value and provide the best to your customer’s needs. 

Include a blog section on your website, create and post helpful how-to-videos to help the client with challenges they confront during the buying process. Optimize the website, and you can have newsletter signup to capture the email address.

Blogging – Great Way To Attract Quality Leads

Blogging is an effective way to generate real estate leads. However, it cannot be done in a haphazard fashion. It is imperative that the content you create is rich in information and helps your clients, and also has a professional tone. 

You should make an effort to work with a local agent or expert when writing your blog posts, to ensure they are informative and up-to-date. When creating a blog, you should include topics such as down payments, home buying schemes, questions about working with a real estate agent, tips for finding the right property for you, and many more. 

In this way, you will be helping those looking for property investments by giving them valuable advice from experienced professionals in the field. Over time, your blog will appeal to people who are looking to buy or invest in properties.

Influencer Marketing

If you want to target millennials or a younger audience, influencer marketing is the way to go. 

These days, people are more inclined to rely on reviews and feedback—instead of a great product—so having a strong brand isn’t enough when you want to reach your target audience. 

Finding an influencer who has a strong following among customers can give you instant credibility. By collaborating with such influencers on advertising campaigns, you can reach a broader base of customers and have your products cemented in their minds. 

It doesn't have to be a paid partnership; you can create win-win partnerships too, and it can be one of the most effective real estate generation ideas.

Find a New Niche & Work It Relentlessly

If you find that you aren’t getting enough high-quality leads, you might be in the wrong niche or worse, not working a niche at all. Many agents find themselves in a niche they’re comfortable with during their first two or three years in real estate, but never take the time to determine what niche would be best for their skills and make them money.

Social Media – Another Solid Tool To Get Free Real Estate Leads

If your business is not on social media, you are missing out on a major source of leads. It is comparatively easier to target your audience by using social media in this digital era than by cold calling or door knocking. 

With most audiences moving to digital, Instagram and Facebook are the two most popular platforms for generating leads. Instagram, in particular, is all about beautiful images. It is a good medium for sharing high-quality images and videos of the properties you advertise and promote your latest content. 

Most realtors do not use social media much, thinking it consumes too much time. But with some handy tools like Hootsuite and Buffer, it takes only an hour to set up a whole week's posts. After this, all that remains is to carry out a brief scroll through comments and respond to them at your own convenience. You may find it beneficial as a platform to generate buyer leads for real estate agents."

Use BoldLeads’ New Platform to Generate Exclusive Buyer & Seller Leads

As far as its lead generation abilities go, BoldLeads’ innovative new platform is in a class all by itself. Gone are the days of simply handing out leads.

BoldLeads is a revolutionary new lead generation platform that makes it easier and more effective for real estate agents to build their businesses. Gone are the days of getting vague and outdated leads. 

With BoldLeads, you get exclusive buyer and seller leads, advanced targeting, personalized marketing, nurturing tools, and expert training to help you better connect with your prospects and close more of your deals. 

So powerful is this system that BoldLeads now offers agents a five-fold return on investment (ROI) compared to direct mail. 

Buy Exclusive Seller Leads From Market Leader

MarketLeader is one of the largest providers of home valuation data and analytics. Homeowners use MarketLeader's HouseValues.com to check the value of properties they're considering selling. 

Market Leader then recruits interested sellers to its agent network. Agents who are exclusive to MarketLeader will then get the exclusive opportunity to pitch homeowners when they have just started looking for a real estate agent but have not yet selected one.

“If you wish to check if Market Leader has exclusive seller leads for you then you can check availability in your ZIP code here.”

Key takeaway

It takes time and effort to build a business, particularly when it involves generating leads. However, your efforts will be worth it once you start earning a stable income from your chosen career.

Generating leads from real estate can be difficult, especially if you don’t have a system in place. It is crucial to establish a strategy to make the process easier, and it is the foundation of any successful real estate business. Our tips will help you get on the right track!

To help you get started on the path to a successful real estate business, we created this guide on how to generate leads for free in 2022.

How a Contact Management System can help you manage leads?

ContactBook will work as a major Leads Management Platform for you. You can import and export your contacts from one database to another with ease. This is a comprehensive platform for managing your organization's contacts that you can use to track the contacts of leads, engaged customers, unengaged customers, sales departments and more. 

Not only this, but it also helps you save and share grouped contacts with other people in the organization. 

For example, you can attach notes to remember to your leads’ contacts. You can also add documents to other real estate agents’ contacts and so much more. The platform offers great integrations so you can import and export contacts from one device to another easily.