“Email has an ability many channels don't: creating valuable, personal touches - at scale” - David Newman
In the present era of digitalization & marketing, email communication has become the building block for every SME, MNC, or enterprise. Every elemental to confidential detail is shared over email for both personal & professional applications. Thereby, ending up with a cluttered email inbox is no big deal.
Do you receive a couple of marketing emails each day?
Does your Gmail inbox look jam-packed?
Isn’t it difficult to categorize spam emails?
It takes on an average 5 seconds for a person to classify & delete a spam message. In the light of this fact imagine the productivity cost of spam if a person receives approx 100 messages every single day. Additionally, spam emails are malevolent because of their destructive nature. Spam emails lead to security breaches. So how do you ensure you keep your Gmail inbox free of such spam attacks? This is where the Gmail spam filter comes into the picture.
Let’s dig into what the Gmail spam filter exactly is, how it works, its significance, & how you can customize the Gmail spam filter.
If you are a Gmail account user, spam folders might have caught your eyes more than once. Despite innumerable functionalities, these spam messages make it through your inbox. Gmail spam filters ensure that such messages automatically move to your spam or junk mail folder.
This vital layer of cyber security helps prevent cybercriminals or hackers from stealing your personal information as well as saves your precious time rather than wasting it on checking emails that aren’t legitimate.
“As per Statista reports, spam messages accounted for 45.37% of email traffic in December 2021.”
Gmail accounts offer several ways to detect spam.
First and foremost Gmail begins the screening & verifies if the sender’s email address has been blacklisted before. If yes, it won’t let the email pass through your inbox.
If the emails are from unknown senders there is an extensive database that Gmail maintains consisting of malicious links. The Gmail spam walks through these links when analyzing incoming emails & sorts them likewise.
Besides, it also creates filters that can recognize suspicious phrases, words, grammatical errors & spelling mistakes to spill the beans for signs of spam messages.
Staying ahead of threats for constant good security is an increasing demand in the present tech-savvy generation we live in. Inspite of the highly effective built-in security protections & Machine Learning models in place technology also has its limitations. You might have heard the famous saying by Christian Lous Lange “Technology is a useful servant but a dangerous master.” That’s why it's important to keep a backup protection platform ready to be implemented.
Tensorflow is one such open-source machine learning framework used by Gmail in unification with AI to improve filtering spam. This technology helps to block around 100 million additional spam messages each day.
When it comes to spam emails Gmail has a very strict algorithm to handle them. A couple of times you might notice legitimate email landing in your Gmail spam folders. This becomes an obstacle because the majority of Gmail users don’t tend to check their spam messages considering that the Gmail filter has done its job pretty accurately.
Gmail is very particular in handling domains and their configurations. Following are the three rules by which google verifies the emails:
As per Statista 2022 reports, “spam messages accounted for 45.37% of email traffic in December 2021”
Let’s be honest, how often do you tell the receiver of your email to check their spam folder for an email they don’t see in their inbox? Or how often do you hear that from your sender?
Undoubtedly a couple of times!
This can get frustrating. Despite all the updates & modifications that Google makes, this problem continues to persist. Sometimes legitimate emails go to your junk mail while other times spam emails appear in your inbox. There is no one definite solution that can solve this but a few tried & tested tricks might help to avoid this situation.
Gmail spam filter will automatically move the spam emails into your spam or junk mail folder. There is no way to turn off this Gmail spam filter but you can create additional filters to:
1. Bypass spam filters for messages received from the users that are listed on the approved senders list created by you:
To do so follow these simple steps
2. Add email addresses or domains to the spam list:
To do this follow 3 simple steps:
This will add one domain name or email address to the list. To add multiple, repeat the same steps.
Gmail spam filters are both a boon and a bane. If your Gmail account is properly set up & your email address is perfectly authenticated there are fewer chances of legitimate emails being present in your spam folders. Besides if you can accurately customize the Gmail spam filters the problem is resolved. Thus Gmail offers several spam settings to ensure complete security & confidentiality of your Gmail account.
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